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TAG Heuer
TAG Heuer is one of the most innovative and recognizable brands in the world of luxury sports watches – synonymous with precision, dynamism, and a constant drive to push the boundaries of possibility. Founded in 1860 by Edouard Heuer in Saint-Imier as Heuer, and operating under the TAG Heuer name since 1985 following its acquisition by Techniques d’Avant Garde, TAG Heuer has set standards in sports timekeeping and avant-garde design for over 160 years.
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